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2022 CDE Conference | Panel on Developing a Female-Led Cannabis Beverage Brand


***About the Panel***

Amor Montes De Oca [Executive Director at Illinois Women in Cannabis]
As the very first Executive Director of Illinois Women in Cannabis, Amor leads a vibrant community of women interested in working in Illinois’ nascent regulated cannabis industry. IWC champions women with diverse backgrounds, entrepreneurial spirits, and innovative ideas, and so does Amor.

Wendy Berger [Board Member at Green Thumb Industries (GTI), CEO & President WBS Equities, LLC]
Wendy is CEO and Founder of WBS Equities, LLC, a company she founded in 2004. WBS Equities specializes in ground-up construction, renovation, development, sale lease back transactions and acquisition of industrial buildings for food and beverage manufacturers and distributors. She has grown the business into a nationally recognized leader in this niche area within industrial real estate development and acquisitions.

Lisa Hurwitz [President of Happi]
Lisa is the President of Happi, the first THC-infused beverage to launch in the state of Michigan, which she co-founded and leads with her partner Joe Reynolds. Happi’s all-natural sparkling water beverages are made with simple ingredients, organic fruit, they are vegan and have just 15-25 calories. Designed for the cannacurious woman, Happi combines Lisa’s passion for microdose products and her desire to help more women see cannabis as an alternative to pharmaceuticals and alcohol.

Meagen Anderson [Director of Wholesale, Highway Horticulture]
Meagen Anderson hails from the Midwest and has had the pleasure of being part of the incredible evolution of the craft beer movement in the United States for the past 15 years. Her professional portfolio includes commercial roles for The Boston Beer Company and the revered New Zealand based hop co-operative, NZ Hops Ltd. In 2022, Meagen became an advisor to the craft brewing industry to join a vertically integrated cannabis startup in Michigan to build cannabis beverage brands and direct wholesale efforts for Highway Horticulture.

***About Cannabis Drinks Expo***
“From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don’t taste awful”, quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis.

Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity.

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***About The Organizer: Beverage Trade Network***
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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