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2022 CDE Conference | Panel on A New Cannabis Consumer Has Arrived … And She’s Thirsty


***About The Panel***
David Paleschuck [Cannabis Branding, CPG Branding Expert, Consultant, Author]
With over twenty years of product development, brand building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft—and over ten years in the legal cannabis industry at Dope Magazine and as a consultant to the industry’s top national manufacturers—David has played a part in developing many of today’s best-known cannabis brands.

Lisa Weser [The Cannabis Publicist, Founder at Trailblaze.co, CPG Marketer & Brand Strategist]
As the former head of U.S. Marketing Communications at AB InBev, Lisa traded her crown as “Queen of Beers” for a new moniker: “The Cannabis Publicist.” She established Trailblaze to bring a more sophisticated, disciplined “big CPG” approach to cannabis brand storytelling and help new players in this nascent industry find their way into the mainstream. (Plus, the “Bud Girl” pun was irresistible).

Allison Disney [Partner | Business Strategy at Receptor Brands]
At Receptor Brands, we transform relationships between cannabis brands and their customers. As Business Strategist, I help define the field of opportunity for my clients’ businesses in an industry poised to disrupt every aisle at the store.

Adriana Hemans [VP Strategy, ISA]
Adriana is a data-driven marketing executive who specializes in emerging markets and niche audiences. She currently serves as the VP of Demand at ISA, a Los Angeles-based research firm, where she spearheaded the launch and expansion of ISA’s cannabis-focused research practice. She is known within the industry for her thoughtful insights, in-depth knowledge, and creative approaches.

Joshua Littlejohn [ CoFounder, Highgrade Syrups]
With over 10 years of cannabis industry experience. 2012 Joshua started working for the first cannabis waste management company Industrial Hemp Recycling where he realized he actually could own a piece of the cannabis industry. In 2014 Joshua and Richard set up Accannadations Distribution. In the year 2016 is when they had not only one but two product lines being sold in the Colorado market. HIGHGRADE SYRUPS and Colorado Moonrocks are the two products that kick-started.

***About Cannabis Drinks Expo***
“From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don’t taste awful”, quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis.

Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity.

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***About The Organizer: Beverage Trade Network***
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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