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The process of creating a new category for cannabis consumers | Business of Cannabis

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This podcast is from BofC Live, where we where we deliver cannabis news, and explore the companies, brands, people and trends driving the cannabis industry.

Lori Hatcher is the Head of Marketing at Truss Beverages, the leading cannabis beverages company in Canada. We connected with Hatcher to discuss the unique challenges building cannabis brands in a heavily-regulated Canadian cannabis market.

Business of Cannabis is a cannabis industry platform marrying cannabis news, video and podcast content, newsletters and online and real-world cannabis events. This channel highlights the cannabis companies, cannabis brands, cannabis leaders and cannabis trends driving the sector.

Visit Business of Cannabis online:
http://businessofcannabis.com

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