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How to create sustainable premium cannabis products for consumers | Business of Cannabis

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This podcast is from BofC Live, where we where we deliver cannabis news, and explore the companies, brands, people and trends driving the cannabis industry.

Jesse McConnell is the CEO of Rubicon Organics – a British Columbia-based cannabis producer. McConnell shared his insights about how crafting cannabis for discerning, premium cannabis consumers was critical to their success.

Business of Cannabis is a cannabis industry platform marrying cannabis news, video and podcast content, newsletters and online and real-world cannabis events. This channel highlights the cannabis companies, cannabis brands, cannabis leaders and cannabis trends driving the sector.

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